Privacy Policy

Last updated: June 2026

Overview

HERO Business Coaching / Eric S. Markowitz ("we," "us," or "our") operates the websites blindspotadvantage.com and app.blindspotadvantage.com. This policy explains how we collect, use, and protect your information.

Information We Collect

We collect information you provide directly, including your name, email address, and payment information when you create an account or purchase a subscription. We also collect your exercise responses and conversation history within the Living Book platform.

We automatically collect certain technical information including IP address, browser type, device type, and usage data when you visit our websites.

How We Use Your Information

We use your information to provide and improve the Living Book platform, process payments, send account-related communications, and personalize your experience with the AI Advisor using your saved exercise responses.

We do not sell your personal information to third parties. We do not use your information for advertising purposes.

Data Storage and Security

Your data is stored securely using Supabase (database) and Vercel (hosting). Payment information is processed by Stripe and is never stored on our servers. We implement industry-standard security measures to protect your information.

Third-Party Services

We use the following third-party services: Stripe (payments), Supabase (database), Vercel (hosting), Anthropic (AI responses), ElevenLabs (voice synthesis), and MailerLite (email). Each service has its own privacy policy governing their use of your data.

Your Rights

You may request access to, correction of, or deletion of your personal data at any time by contacting us at impact@herobusinesscoaching.com. You may also delete your account at any time from within the platform.

Cookies

We use essential cookies to maintain your session and preferences. We do not use advertising or tracking cookies.

Contact

For privacy-related questions, contact us at impact@herobusinesscoaching.com.